Maui hits new record with 2.6 million visitors in 2016

We would like to thank our loyal owners and guests for helping Maui set a new visitor record in 2016. According to the Hawaii Tourism Authority, 2.6 million people visited the island in 2016 – about 100,000 more than in 2015, which was also a record-setting year.

“It is unbelievable,” Sherry Duong of the Maui Visitors and Convention Bureau told The Maui News. “I honestly have to extend my appreciation to the people of Maui.”

Duong, according to the News, said Maui residents go out of their way to give travelers an experience that makes them want to return, citing the fact that nearly 70 percent are repeat visitors.

That’s what we at Maui Beach call Aloha Spirit!

The Visitors and Convention Bureau said Maui visitors spent a record $4.5 billion in 2016, topping the previous high total of $4.1 billion set in 2015 by 8.4 percent.

Growth in airline seats to Maui, including new direct flights by Virgin America beginning in late 2015, was a major contributor to the increase in visitors, said Duong. The report showed a 2.8 percent increase in airline seats to Kahului Airport in 2016.

Forecasts for the current year show continued growth, Duong said. “I would love to see another record year,” she said.

And we hope to see you in 2017!

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